In today’s competitive real estate market, staging your vacant home can be the critical difference between a property sitting on the market and one selling quickly. There is a direct correlation between how quickly a property sells and its overall presentation. Staging your property is an excellent way to improve its marketability and attract more interested buyers. This approach helps it sell quickly for the most money possible.

In a recent Salt & Shore Staging Designs staging project, we witnessed firsthand the power of home staging for a property. The property was a beautiful Taylor Morrison home that had been on the market for 164 days, endured six price drops, and had just a handful of showings. Working with a new realtor, the homeowner brought us in to transform the home with our signature coastal staging approach. The result? The property went under contract and sold the same month!

Addressing a Stale Listing

Despite being a beautiful Farnese model in the Artisan Lakes community, the unstaged home failed to impress buyers. Statistically, 90% of buyers need help visualizing how their furnishings would fit in a new space. Not only that, but rooms that aren’t furnished look smaller than they really are. As a result, buyers are confused or dubious about whether or not their furniture will fit. For these reasons, you should stage your vacant home to maximize its appeal and marketability.

Before the property was staged, buyers found it difficult to visualize the home’s potential and weren’t impressed by the photos online. As it lacked the necessary appeal to attract buyers, the house sat on the market with minimal showings or interest. After six price drops and nearly half a year of waiting, the homeowner’s new realtor recommended a fresh approach. This new approach included professional staging and updated, professional photos.

The Salt & Shore Staging Approach

At Salt & Shore Staging Designs, we specialize in transforming vacant properties into inviting, aspirational homes. For this project, we used a warm, neutral palette that complemented the natural light and tropical surroundings. Coastal earth tones and soft textures created a seamless flow between the indoor living space and the stunning lanai and pool area, embracing the Florida lifestyle. By highlighting the property’s best features and crafting an irresistible, inviting atmosphere, we were able to elevate its appeal both in person and online.

The Results: A Quick Sale

The impact of staging was immediate. The newly staged home captured the attention of buyers online and in person. Within a short period of time, the house went under contract and closed the same month. Jeanne K., a broker from Chicago and the homeowner’s representative, shared her excitement:

“Rhonda transformed my dad’s home into a beautiful masterpiece using her contemporary coastal designs. Not only is her work stunning, but she’s also incredibly professional and kind. I knew right away that we made the best decision.”

Let Salt & Shore Help You Stage Your Vacant Home

If you need help selling a vacant property or want to stand out from the competition, professional staging is the key. At Salt & Shore Staging Designs, we help realtors and builders elevate their listings and capture the essence of the Florida lifestyle. Staging your vacant home isn’t just about making a property look beautiful—it’s about creating an emotional connection that helps buyers envision their future in that space. Contact us today to learn how we can help you sell your vacant home faster and for more money.